Report9 : Maggi made a comeback yesterday after a five-month hiatus from the retail market scene.
The instant noodles which were allegedly found to have led content beyond permissible limits were made available on the e-commerce platform Snapdeal through a ‘flash sale’ concept.
Snapdeal sought pre-registrations of buyers for the favorite 2-minute noodles.
Flash sales or deal-of-the-day is an eCommerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
Registrations opened up on November 9 (evening onward) and the sale will begin from November 12, said an emailed response.
The eCommerce company, however, did not disclose the quantity of packets that will go on sale and said “limited stock will be available”.
Nestle India is ushering in the Maggi brand in a staggered manner across the country, however the product is still not allowed to be brought under way in eight states.
“Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days,” Nestle India Chairman and Managing Director Suresh Narayanan said.
The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulators.
It paved way for Nestle India to bring back Maggi in the market after it was banned in June by Food Safety and Standards Authority of India ( FSSAI) which stated that it was “unsafe and hazardous” for consumption due to presence of lead beyond permissible limits. The company withdrew the noodles brand from the market.